A Simple Guide to SEO

When it comes to search engine optimization or SEO for a new website, some businesses may be intimidated thanks to the amount of information out there. And often times, they don’t have the help of an experienced in-house SEO or consultant, they’ll do nothing.

Here, were’ going to look at some easy things you can do to start your website’s SEO. Yes, even if you can’t hire a professional to help you out like itPBX – Charlotte NC

On-site SEO Basics

Some of the most important elements for SEO happen on your own website. Perhaps you’ve already heard about link building. Link building without good on-site search optimization will not be as effective.

The Golden Rule of On-site Optimization

Before we get started, there is one thing that you need to keep in mind. That is, don’t overdo it. You might be tempted to put a lot of keywords into your pages. However, that is not the goal. In fact, Google releases an over-optimization penalty that targets websites that have too many keywords put into one page.

Indeed. When it comes to keyword optimization, you need to keep it simple. Start with thinking of up to 5 keywords or keyword phrases for each page on your website and optimize for those.

What if you don’t know what keywords to use?

No need to worry. If you don’t know what keywords to use, try entering some of your preliminary ideas on Google’s AdWords Keyword Tool. You’ll get some suggestions.

Title Tag

What about title tag? The title tag on pages of your website tells search engines what the page is about. A title tag should be 70 characters maximum and include your brand name as well as keywords that relate to that specific page only.

Meta Description

The meta description on pages of your website gives search engines an insight in what your page is about. Although there is still debate about whether meta descriptions can help with the rankings of keyword. Regardless, you’ll want to write your meta description that is readable as well as includes the main keywords of the page. This is important as the meta description really does show up in search results.

Another On-site SEO Elements

Is there another? Yes, there is. While the title tag and the meta description are considered as the most important SEO elements, there are more. Make sure that you’re incorporating the following into your website’s page content. It’ll further search optimization.

  • Internal Links

Link building isn’t just reserved for external sites linking to your website. You can help search engines learn more about your website. How? Internally linking it to other pages on your website within your content

  • Header Tags

Using header tags helps both search engines and readers to break up your content into digestible sections

  • Bolded Text

Don’t overdo this one. If you’re bolding a selection of text occasionally, it’ll help search engines distinguish other important and keywords in the page’s content and get the reader’s attention


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