What is Search Engine Optimization or SEO?


What is Search Engine Optimization or SEO?

It is a marketing discipline that is focused on growing visibility in organic search engine results. It encompasses both the creative and technical elements required to improve rankings, drive traffic as well as increasing awareness in search engines. Sometimes, it’s simply a matter of making sure that your site is can be understood by search engines.

SEO isn’t only about creating websites that are search engine-friendly. SEO is also about making your site better for people too.

Why does your website need SEO?

The majority of web traffic driven by the major commercial search engines (for example, Google, Yahoo! and Bing). While social medias and other types of traffic may generate visits to your website, search engines are the primary method of navigation for most Internet users. It’s true, regardless of your site provides information, content, products, services etc.

Search engines are unique in that they provide targeted traffic. That is, people looking for what you offer. They are the roadways that make this happen. When search engines can’t find your site or maybe unable to add your content to their databases, you miss out on great opportunities to drive traffic to your site. That’s why your website needs SEO.

Search queries, the rods that users type into the search box, that is, carry extraordinary value. Experience has shown that search engine traffic may make or break a business’ success. Traffic that is targeted to a website can provide exposure, publicity and revenue like no other marketing channel. Therefore, investing in SEO can have an exceptional rate of return as compared to other types of promotion and marketing.


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Why can’t the search engines figure out my site without SEO?

Indeed. You may have this question in mind. We’ll answer it.

Search engines are smart. Yet, they still need help. The major engines are improving their technology to crawl the web more deeply and bring better results to users. Unfortunately, there is a limit to how search engines can operate. The right SEO can bring you a lot of visitors as well as increased attention. On the other hand, the wrong moves can bury your site deep in the search results. Yes, where the visibility is minimal.

What else does it do? Other than making content available to search engines, SEO also boosts rankings. Yes, with it, the content will be placed where users will more readily find it. The Internet is becoming increasingly competitive. Businesses who perform SEO will have an advantage, both in visitors and customers.

Can you do it yourself?

Of course. You can. The world of SEO is complex. Yet, most people can understand the basics easily. Here, a small amount of knowledge can make a big difference. It’ll require time, commitment and willingness to learn.

If you don’t have the time, you can have an expert to handle this for you. Firms that practice SEO can vary. Some of them have a broader and more general approach. Some others, have a highly specialized focus.